Red Bull – We love summer

October 16, 2015

Red Bull invited us to illustrate another scene for their successful campaigns "The Cans Are Out There" and "Nothing but wings at work". In the past we designed these massively detailed illustrations where the viewer had to find the hidden cans of Red Bull while discovering funny characters and situations. This year we developed a symbolic summerscene that could happen almost everywhere on the planet. For several markets we went into a detailed localization by adding iconic references from the individual countries, like the Gaudipark in Barcelona for Spain, and changing the language of the typographic elements, but see for yourself:

THE BASIC ILLUSTRATION

LOCALVERSION: SPAIN

LOCALVERSION: BRAZIL

LOCALVERSION: POLAND

LOCALVERSION: HOLLAND