Some new printed advertisement and flyers for the “MeinPlattenladen”-Campaign

For the Universal Independent Network, we developed their complete corporate identity for the campaign “Mein Plattenladen” (english: My Recordshop) across Germany. Its operations are designed to support small local music shops, for example, through promotion of exclusive gigs of bands such as Calexico or Sugar Plum Fairy or by means of limited edition products up for grabs.
For “My Record Shop” we developed the logo and the unique corresponding font, as well as adverts, stickers, and posters. In times of digital social communities, the entire campaign is centred on the MySpace page which provides information on the latest activities and where you can access the songs of participating bands. The project evolved from collaboration with webdesigner Malte Christensen.